Market Club Harris Farm loyalty concept
0 points worth $0.00

Choose how you shop

Everything on this page updates live. Both tiers earn points at the same rate — membership makes each point worth more.

Shop the range

Live products and prices from harrisfarm.com.au.

What it costs us

Clayfield, over a full year. Move any slider to see where the scheme stops paying for itself.

Why redemption is cheaper than it looks

Points are paid back in groceries, so a dollar redeemed costs us cost of goods, not shelf price. At 40% gross margin that is 60 cents in the dollar — a 3% headline is a 1.8% real cost.

Where the funding comes from

The $65 fee only covers about 1.7% for a heavy shopper. What pays for the rest is consolidation: roughly 6% more spend from participants covers a 3% return at this store.

What the model leaves out

It assumes every point is redeemed. Real schemes see 10–30% expire unclaimed, so there is headroom here we have not counted.

Group context: FY25 revenue $925.5m against an $11.4m net loss. Margin headroom is thin, which is why the funding side matters more than the headline rate.